Silicon Title helps Realtors with marketing education.
We are pretty awesome at marketing, and nothing would make us happier than doing your marketing for you in exchange for title insurance referrals.
The thing is, we can't do that. It's not legal. Actual marketing services, provided by title agencies like Silicon TItle, are getting looked at pretty hard by regulators. Realtors® and Title Agencies must follow the Real Estate Settlement Procedures Act (RESPA) anytime they are involved in a transaction that involves a federally related mortgage loan.
RESPA is fairly clear in its prohibition of a title company giving or receiving any “thing of value” in exchange for the referral of business. You can read a little more about this in the two-page guidance "Co-Marketing Do's and Don'ts" provided by the National Association of Realtors.
How can Silicon Title help a Realtor® with marketing?
Silicon Title is a startup, so we know what it's like being the new kid on the block. We understand the challenges that agents face, especially when starting-up as a Realtor® in a super competitive geography.
Our founder has two Ivy League degrees, so he's pretty big on the whole "education thing" and quite frankly believes education to be a great equalizer.
Silicon Title approaches education in a three-pronged manner:
1. We have written a book.
We can send you a copy for FREE because the book is worth less than the $25.00 statutory gift limit. "Title Coach" has literally over a hundred pages of education about internet marketing for professionals associated with the real estate industry.
Order your copy here.
2. We have created a private Marketing Mastermind group.
This mastermind group is GROUND ZERO for the merging of real estate ecosystems that generate referrals. This is also the primary delivery method for all new technological tool and educational seminar announcements. It is a PRIVATE group, so you must apply to get in. There is no cost to join the group, so we police the group to ensure that everyone follows the rules and there aren't any spammers or scammers.
Schedule a free 15 minute Mastermind Interview Call.
3. Educational Events (Virtual & In-Person)
We have amazing, free educational events; most are webinars due to COVID-19, but as vaccinations become more widely adopted, we will host in-person educational events in the larger hubs of Florida.
Some selected seminar topics:
- Facebook Ads for Realtors®
- Instagram Ads for Realtors®
- Building your YouTube channel as a Realtor®
- How to market via SMS as a Realtor® and stay TCPA compliant
- How to find High Net Worth Clients as a Realtor®
- How to build a Realtor® website that doesn't suck
- Why cybersecurity is important at closing so your clients don't lose their house to cyber criminals